onnuri

[o - noo - r - ee] korean

(n.) Meaning "the whole world" or "the universe," this word reflects a harmony between past and present, nature and humanity, and tradition and innovation.

It embodies an interconnected worldview that blends old and new. 

Modernizing Tradition

Derived from a word meaning “the whole world” or “the universe,” nuri embodies harmony between past and present, nature and humanity, and tradition and innovation. It reflects an interconnected worldview — one where heritage and modernity coexist in balance.

At nuri, our goal is to bridge generations and bring families together through the power of scent — one of our most evocative senses. Each fragrance becomes a shared language, intertwining memories, stories, and traditions across time.

By infusing time-honored ingredients and cultural inspirations with sleek, modern formulations, nuri reimagines what it means to connect through fragrance. The result is a collection of scents that feel both familiar and new — rooted in heritage yet designed for the contemporary wearer.

nuri invites you to experience modernized tradition: a celebration of connection, continuity, and belonging.